After Berlin, Niels Posts is bringing his Business Proposals to Brussels. Watch out for his adhesive messages on various locations through the city!
For this project Niels collects sentences from business proposals that are being emailed to him and plots them out as vinyl adhesive letters. He then searches suitable vacant commercial windows & pastes the sentence on them. The business opportunities offered by vacant shopping spaces allude beautifully to the empty promises of the email spammers.
Nice extra touch (not only) for typophiles: the letter font used is Arial, one of the ten Core fonts for the Web.
3 Comments
December 24 2011
You know what would really rock here? Dalton Maag’s Aktiv Grotesk: stump those typophiles, I say!
On a more serious note, the resulting windows are beautiful, and this could be a lesson in urban space promotion for any city council. I feel this project has a strong graphic influence beyond its artistic significance, and is worth looking at from a practical, as well as an intellectual angle.
December 24 2011
Hey FJ
mmmmm, Dalton Maag’s Aktiv Grotesk – I’ll pass that on to Niels ;-))
December 25 2011
We spotted this one in September when we were visiting Berlin. I love how the typo is slowly disappearing on the window. Time makes it even better :-) I didn’t who the artist was, so thank you very much, HFA!
https://twitter.com/#!/ouilouis/status/151065678856732672/photo/1