four letter words‘ by rob seward is one of the 10 video’s that will be shown during “projection“, an event organized by culture shock marketing in partnership with Vimeo during volta ny. a great initiative to blend in ‘digital’ or ‘new media’ art (or whatever you want to call it) into the art fair circus, still very much dominated by ‘fine art’ focus. we do agree with debra anderson‘s statement that “a lot of the relevant art today is being made by people who do not necessarily refer to themselves as artists. they are animators, filmmakers and motion graphics experts who are creating visually stunning, thought-provoking pieces that capture and define the mood of the present.” go and see projection in booth 9a @ volta ny.