in the long run” by art collective iocose is a reconstruction of a possible future high profile media event. they took the death of madonna to (re)construct the future based on something that will probably happen, and will probably be told likewise. although today completely fiction, it is very close to the future reality as we all know that media companies keep obituaries of famous people ‘on the shelve’. the movie is on display @ the http gallery in london till mid november.